It seems creating a movie poster is as much a process as making the film itself. We spent a couple of hours this past weekend working on it. To be honest, it was a fun break away from the clunky title tool, at least I know Photoshop better.
As you can tell, we lightened the poster up a lot more compared to the last version (which now seems heavy in retrospect). The overall feel is meant to convey a sense of "an ordinary guy on a spiritual journey to a magical place." The travel stamps are from my own passport—from a trip to Honduras, mainly to visit family at their hacienda near Santa Rosa de Copan.
The buildings in the center are taken from an opening shot in the film, a view over the Saone river toward St. Jean in Lyon. But you won't see this view in reality, only in the film, and this poster.
Important to leave some mystique in place!